Branding
  
Social Media

Flow

2023

overview

Flow Yoga Studio is a serene city sanctuary, where fluid yoga sequences and breath synchronisation promote well-being. With experienced instructors guiding practitioners towards inner peace, it caters to beginners and seasoned yogis. The peaceful ambiance invites rejuvenation and balance, making it the perfect space to unwind and find harmony within oneself.

brand identity

Flow Yoga Studio's brand journey reflects its essence. Rooted in promoting well-being through fluid yoga and breath sync, its identity and strategy mirror core values. Deeply committed to a serene city sanctuary for balance, the strategy embraces diverse audiences. The visual identity, anchored by a dynamic logo symbolising yoga's energy, sets the tone. Deliberate colours - calm blue, joyful yellow, and harmonious green - resonate with the ethos. This holistic approach ensures alignment, with strategy's inclusivity and rejuvenation echoed in vibrant visuals. The commitment to inner peace seamlessly translates throughout the branding. The synergy creates a consistent, resonant message from logo to space design.

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social media

Flow Yoga Studio's social media strategy mirrors its tranquil yet dynamic ethos. By sharing snippets of fluid yoga sequences, mindfulness tips, and practitioner stories, the strategy aims to inspire and educate followers on well-being. Engaging visuals and regular posts foster a sense of community, catering to both beginners and experienced yogis. Interactive Q&A sessions with instructors cultivate a personal connection, enhancing the studio's inclusive approach. The strategy consistently reflects Flow's commitment to inner peace and growth, extending the studio's serene city sanctuary onto the digital realm.

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