Placemaking
  
Branding

Cowra Railway Precinct

2023

overview

In partnership with Transport NSW, the objective of this project is to revitalise the Cowra Railway Precinct, ensuring its benefits resonate within the community while upholding sustainability, preserving heritage-listed structures, enhancing value, fostering regional connections, and aligning with local and state governmental objectives. The current occupants, including the Cowra Antique Car Club, predominantly engage an older demographic. Our proposals aspire to broaden the precinct's appeal, encompassing young individuals aged 18-25 and families with children under 18 years. These expansions involve creating venues conducive to family and social gatherings, as well as spaces for community events. Emphasising sustainability and safety, our design aims for inclusive accessibility. The initiative also caters to a desire for new experiences and cultural interactions, furthering engagement with the arts.

Placemaking

The meticulously crafted final concept elevates Cowra Railway Precinct's vibrancy and utility. Repositioning the parking area below shifts focus, fostering a lively gathering space around the station. Restoring the historic railway station caters to tenants, while the institute transforms into a versatile studio. A north amphitheatre hosts performances, linked by cycling paths adorned with sculptures reflecting Cowra's history. A train carriage turned café, along with dining spots, enriches amenities. Modular platforms and a rail bike circuit underscore Concept Three's multifaceted nature. This concept unites elements, embodying Cowra's vision for the precinct with innovation and cohesion.

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Branding

Cowra Railway Precinct's branding draws inspiration from station architecture and local flora, reflected in its palette. The logo cleverly blends tracks with contemporary aesthetics, uniting heritage and modernity. This captures the precinct's essence, fusing history with a modern twist. It represents the dynamic character, harmonising heritage and forward-looking vision. The branding invites engagement, sharing the story with both visitors and residents vibrantly. *Visualisations by Laura Wagner.

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